A marketing manager has just learned about generic markets. This may lead the manager
A) to see a larger set of potential competitors.
B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
C) to think about new ways of satisfying the needs of her current customers.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Learning about generic markets can lead the marketing manager to see a larger set of potential competitors (A), to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities (B), and to think about new ways of satisfying the needs of her current customers (C). Therefore, all of these alternatives are correct (D).

A Marketing Manager Has Just Learned About Generic Markets