Which of the following statements about market segmentation is NOT correct?
A) It starts by segmenting broad product-markets.
B) It involves naming broad product-markets.
C) A market grid with submarkets can be a visual aid to market segmentation.
D) It segments broad product-markets in order to develop suitable marketing mixes.
E) First-time market segmentation efforts often fail.
Correct Answer:
Verified
Q129: Saying that a good market segment should
Q133: Which of the following criteria should a
Q136: "Good" market segments are those that are
A)homogeneous
Q136: A visual aid to market segmentation is
Q141: Given its interest in the broad product-market
Q144: "Good" market segments are those which are:
A)
Q145: The disaggregating step in market segmentation involves
A)
Q150: Marketing managers want market segments to have
Q152: Which of the following is NOT likely
Q168: Which of the following criteria should a
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