Which of the following is NOT likely to be a part of the segmenting step in market segmentation?
A) Looking for similarities rather than basic differences in needs.
B) Naming a broad product-market of interest to the firm.
C) Clustering people with similar needs into a "market segment."
D) Determining an appropriate number of segments.
E) Aggregating individual customers into market segments.

Question

Quizplus · Accepted Answer

Naming a broad product-market of interest to the firm is actually a part of the targeting step in market segmentation, where the firm identifies which of the segmented markets to serve. The other options mentioned (A, C, D and E) are all part of the segmenting step where the market is divided into smaller, more homogeneous groups based on needs and characteristics.

Which of the Following Is NOT Likely to Be a Part