Which of the following statements about market segmentation is NOT true?
A) It starts by segmenting broad product-markets.
B) It involves naming broad product-markets.
C) A market grid with submarkets can be a visual aid to market segmentation.
D) It segments broad product-markets in order to develop suitable marketing mixes.
E) First-time market segmentation efforts often fail.
Correct Answer:
Verified
Q151: The main difference between naming broad product-markets
Q152: Which of the following is NOT likely
Q153: The marketing management team for Dada Motors
Q154: According to the text, segmenting should be
Q155: When segmenting markets, why can't managers simply
Q157: The segmenting step of the segmentation process
A)
Q158: _ is the process of naming broad
Q159: Market segmentation:
A) means the same thing as
Q160: The first step in market segmentation should
Q161: A food processor considering snack-food opportunities identified
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