A target marketer who uses a single marketing mix strategy to appeal to both office tablet computer users and home tablet computer users is applying:
A) the broad market approach.
B) the single target market approach.
C) the multiple target market approach.
D) the combined target market approach.
E) the generic market approach.

Question

Quizplus · Accepted Answer

The combined target market approach involves using a single marketing mix to appeal to two or more well-defined market segments, in this case, both office and home tablet computer users. This strategy combines elements of both segments to reach a broader audience with one unified approach.

A Target Marketer Who Uses a Single Marketing Mix Strategy