When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?
A) Multiple
B) Single
C) Combined
D) Generic
E) Clustering

Question

Quizplus · Accepted Answer

Procter and Gamble is using a multiple target market approach by offering both Pantene and Vidal Sassoon shampoos to cater to different segments of the market. Pantene targets customers looking for everyday affordable hair care solutions, while Vidal Sassoon targets customers looking for premium quality hair care products. By offering both brands, Procter and Gamble can cater to a wider range of customers with different needs and preferences.

When Procter and Gamble Offers Both Pantene and Vidal Sassoon