"Too much" aggregating in market segmenting
A) ignores the criterion that product-market segments should be substantial.
B) leaves the firm vulnerable to competitors.
C) is usually not a very serious error because it results in economies of scale.
D) usually makes segments more homogeneous.
E) None of these is true.

Question

Quizplus · Accepted Answer

The Answer of "Too much" aggregating in market segmenting
A) ignores the criterion that product-market segments should be substantial.
B) leaves the firm vulnerable to competitors.
C) is usually not a very serious error because it results in economies of scale.
D) usually makes segments more homogeneous.
E) None of these is true.

"Too Much" Aggregating in Market Segmenting