"Positioning" is a marketing management aid that refers to:
A) a product's ability to provide both immediate satisfaction and social responsibility.
B) how customers think about proposed and/or present brands in a market.
C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D) how a firm approaches customer relationship management.
E) all of these alternatives are true.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market. Without a realistic view of how customers think about offerings in the market, it's hard for the marketing manager to differentiate.

"Positioning" Is a Marketing Management Aid That Refers To