How can the current location of target customers help marketing managers?
A) It helps decide whether the customer should be served.
B) It helps describe their market in terms of the products they sell.
C) It helps identify a group of customers with similar needs.
D) It helps in making offers to visit the sore a make a purchase.
E) It helps marketers gather demographic information.

Question

Quizplus · Accepted Answer

Many marketing managers would like to know when target customers are near their stores. With that information, they might be able to make those customers an offer to get them to visit the store and make a purchase. That kind of information is becoming a reality through the increasing use of smart phones.

How Can the Current Location of Target Customers Help Marketing