Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?
A) Positioning
B) Combining
C) Qualifying
D) Dimensional
E) Insight management

Question

Quizplus · Accepted Answer

Ford is conducting positioning analysis by using a quadrant-grid map to identify how its cars and those of its competitors are perceived by the target market in terms of two dimensions.