Clustering techniques
A) help sellers fine-tune the marketing effort with information from a detailed customer database.
B) establish how customers think about proposed or present brands in a market.
C) try to find similar patterns within sets of data.
D) group customers into heterogeneous segments.
E) use intuition and judgment to do what previously was done by computers.
Correct Answer:
Verified
Q253: In the example for the seven-step approach
Q254: Clustering techniques applied to segmenting markets
A) usually
Q255: A cluster analysis of the "toothpaste market"
Q256: The clustering techniques that can be used
Q257: The 7-step approach to market segmentation used
Q259: The first step in the seven-step approach
Q260: In the seven-step approach to market segmentation
A)
Q261: Ford Motor Co. asks members of its
Q262: Benefits of focusing on a specific target
Q263: "Positioning" might cause a marketing manager to:
A)
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