The clustering techniques that can be used in segmenting:
A) eliminate the need for management intuition and judgment.
B) group people together into heterogeneous product-market segments.
C) try to find similar patterns within sets of data.
D) allow managers to ignore segmenting dimensions.
E) None of these is true.

Question

Quizplus · Accepted Answer

Clustering techniques are used to group similar data points together based on their characteristics. This helps in identifying patterns and segmenting customers accordingly. It does not eliminate the need for management intuition and judgment, nor does it ignore segmenting dimensions. Hence, option C is the best choice.

The Clustering Techniques That Can Be Used in Segmenting