In the example for the seven-step approach to market segmentation (used in the text), which of the following is a determining need?
A) safety
B) a clean bathroom
C) security
D) a good bed
E) None of these.

Question

Quizplus · Accepted Answer

In the context of market segmentation, a determining need is a specific requirement that drives a consumer's purchasing decision. The options provided (safety, a clean bathroom, security, a good bed) are general needs or attributes rather than specific determining needs.

In the Example for the Seven-Step Approach to Market Segmentation