When evaluating international markets, the marketing manager should:
A) focus primarily on consumer markets because foreign business markets are in general too risky.
B) not worry very much about segmenting because marketing concepts are not very well developed in most other economies.
C) consider the whole "foreign market" as a segment.
D) use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting.
E) treat each foreign market as a separate segment.

Question

Quizplus · Accepted Answer

Using broad criteria like geographic region or stage of economic development to define submarkets before further segmenting allows for a more nuanced understanding of diverse international markets, enabling more targeted and effective marketing strategies.

When Evaluating International Markets, the Marketing Manager Should