When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?
A) Single
B) Clustering
C) Segment of one
D) Multiple
E) Combined

Question

Quizplus · Accepted Answer

The hotel chain is using a segment of one approach, which means they are customizing their marketing efforts for each individual customer based on their specific preferences and behaviors. Storing the customer's information and using it to personalize their future reservations is an example of this approach.

When a Hotel Chain Asks One of Its New Customers