The 7-step approach to market segmentation used in the text shows that:
A) determining needs rarely change.
B) profit is the overall consideration beginning with Step 1.
C) it's useful to consider what people in each submarket do NOT want as well as what they do want.
D) submarkets are nicknamed based on their qualifying needs.
E) retirement centers in the Sunbelt is a broad product-market with many submarkets.

Question

Quizplus · Accepted Answer

The 7-step approach to market segmentation suggests that it is useful to consider what people in each submarket do NOT want as well as what they do want. This can help in creating products and marketing messages that better resonate with the needs and preferences of each submarket. The other options mentioned are either not reflective of the approach or are specific examples that may or may not be relevant to the approach.

The 7-Step Approach to Market Segmentation Used in the Text