Brainstorming is an important part of the _________ step in the seven-step approach for segmenting product-markets.
A) "Identifying the determining dimensions"
B) "Identifying potential customers' needs"
C) "Forming homogeneous submarkets"
D) "Select the broad product-market"
E) "Estimate size of each product-market segment"

Question

Quizplus · Accepted Answer

Brainstorming is a part of the second step, "Identifying potential customers' needs," in the seven-step approach for segmenting product-markets. This step involves generating a list of all possible needs that a customer might have for a particular product and considering their importance in making purchasing decisions. Brainstorming can help a company to identify a comprehensive list of potential needs that customers may have, which can then be used to create segments based on shared needs.

Brainstorming Is an Important Part of the _________ Step in the Seven-Step