When major airlines target business travelers because they travel often and typically pay at least three times the price for a ticket as leisure travelers, these airlines are segmenting the market primarily on:
A) income.
B) education.
C) rate of use.
D) ethnicity.
E) age.

Question

Quizplus · Accepted Answer

The airlines are segmenting the market based on rate of use, as business travelers are more likely to fly frequently and thus generate more revenue for the airline. This segment is not based on income, education, ethnicity or age.

When Major Airlines Target Business Travelers Because They Travel Often