Segmenting in international markets can be more challenging than segmenting in domestic markets because:
A) There is less diversity in the key segmenting dimensions.
B) There is often more data available about key segmenting dimensions.
C) Critical data is often less available and less dependable.
D) None of these is a good choice.

Question

Quizplus · Accepted Answer

When operating in international markets, critical data needed for market segmentation may be less readily available or less dependable due to differences in language, culture, and socioeconomic factors. This can make segmenting in international markets more challenging than in domestic markets, where the marketer is likely more familiar with the target audience and has easier access to relevant data. Therefore, option C is the correct answer. Options A and B are incorrect because diversity in key segmenting dimensions and the amount of available data can vary in both domestic and international markets.

Segmenting in International Markets Can Be More Challenging Than Segmenting