Question 1

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmenting dimension, and the benefit Sally seeks (reliability) is a _____________ segmenting dimension.

Accepted Answer

Tom and Sally are in a specific family life cycle stage with two children under age 5, which is a demographic segmenting dimension. Sally seeks reliability in a car, which is a behavioral segmenting dimension based on the benefits sought from the product.

Question 2

Segmenting international markets (as contrasted with domestic markets):

Accepted Answer

Segmenting international markets can be more difficult due to cultural differences, language barriers, legal and political factors, and varying economic conditions. Critical data may not be available or dependable, making it challenging to accurately identify and target potential segments.

Question 3

Coorgs Coffee, Inc., has substantial market share in South America but seeks growth. Its managers want to expand into North America and target cities with populations of 50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs Coffee.

Accepted Answer

Coorgs Coffee is using a geographic dimension to segment the market by targeting cities with populations between 50,000-99,999.

Question 4

Compared to qualifying dimensions, determining dimensions

Accepted Answer

Determining dimensions are usually much more specific than qualifying dimensions, which are more general in nature. Determining dimensions are used to differentiate products and services within a product-market, and help to identify specific features or characteristics that customers may require or desire.

Question 5

James is a prospective car buyer. In his context, which of the following statements would reflect a determining dimension?

Accepted Answer

A determining dimension is a critical requirement that must be met for the buyer to make a purchase. In this context, James needing a safe car is a determining dimension as he cannot compromise on the safety of the car he intends to buy. The other options, such as having enough money, a valid driver's license, having kids to carpooled, and his office being 2.5 miles away from home, while important, are not critical requirements that must be met for James to make a purchase.

Question 6

Product type determining dimensions

Accepted Answer

The answer of Product type determining dimensions
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Question 7

______________ segmenting dimensions help decide whether a person might be a potential customer-but not which specific products or brands that person might buy.

Accepted Answer

Qualifying dimensions are used to identify who might be a potential customer by determining if they meet certain criteria or qualifications, but these dimensions do not specify which particular products or brands the customer might be interested in purchasing.

Question 8

When Hallmark stores offer a product line that includes everything you need to have a Spiderman theme birthday party, what is the primary segmenting dimension that Hallmark is using?

Accepted Answer

Hallmark is using "benefits sought" as the primary segmenting dimension by offering a complete product line for a Spiderman theme birthday party, catering to customers seeking the specific benefit of a themed party experience.

Question 9

"Qualifying dimensions," in contrast to "determining dimensions,"

Accepted Answer

Qualifying dimensions are characteristics of a potential customer that indicate whether they belong to a certain target market, but do not provide insight into which specific product or brand they may choose. Determining dimensions, on the other hand, are characteristics that directly influence the customer's purchase decision, such as price or quality. Therefore, option B accurately differentiates between the two types of dimensions.

Question 10

____ dimensions actually affect the customer's purchase of a specific product or brand in a product-market.

Accepted Answer

Determining dimensions are the factors that directly influence a customer's decision to purchase a specific product or brand in a product-market.

Question 11

Which of the following is MOST LIKELY to be a DETERMINING dimension with respect to purchase of a particular brand of coffee?

Accepted Answer

Taste is the most likely determining dimension when it comes to purchasing coffee. Consumers are more likely to choose a particular brand of coffee based on its taste rather than their income, age, or sex. In this situation, none of the other options are likely to be as influential in the consumer's decision-making process.

Question 12

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

Accepted Answer

Qualifying dimensions are used to determine whether a group of customers should be included in a target market. These dimensions are concerned with the suitability of the customers in terms of their ability to purchase the product or service, their willingness to pay, and their access to the product or service. Demographic and geographic dimensions are used to describe the characteristics of the target market, while behavioral dimensions are used to understand the purchasing behavior of the target market. Determining dimensions are not a recognized category of market segmentation dimensions.

Question 13

______________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market.

Accepted Answer

Determining dimensions are those factors that actually influence a person's decision to purchase a specific product type or brand within a product-market. These dimensions are critical in understanding what drives consumer choice and can include aspects such as price, quality, features, and brand reputation.

Question 14

Qualifying dimensions

Accepted Answer

The answer of Qualifying dimensions
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Question 15

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

Accepted Answer

The primary segmenting dimension that Hallmark is using is age, as the website is designed for a teenage girl.

Question 16

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

Accepted Answer

The company is segmenting its business customers based on their purchasing methods, specifically whether they require contract bids over the Internet or not. Therefore, E is the correct segmenting dimension.

Question 17

Manufacturer, service provider, government agency, wholesaler, etc. are designations used to segment business and organizational markets according to _______________.

Accepted Answer

These designations are used to segment business and organizational markets according to the type of customer. Each of these designations represents a different type of organization that can be a customer for a business.

Question 18

When major airlines target business travelers because they travel often and typically pay at least three times the price for a ticket as leisure travelers, these airlines are segmenting the market primarily on:

Accepted Answer

The airlines are segmenting the market based on rate of use, as business travelers are more likely to fly frequently and thus generate more revenue for the airline. This segment is not based on income, education, ethnicity or age.

Question 19

Planning marketing strategies for international markets:

Accepted Answer

Planning marketing strategies for international markets is a complex process that requires careful consideration of the cultural, political, economic, and other uncontrollable variables that differ across countries. The same marketing strategy may not be effective in all markets, as consumer preferences, brand perceptions, and competitive landscapes can vary significantly. Therefore, international marketing strategies require a customized approach that considers the unique characteristics of each target market.

Question 20

Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."

Accepted Answer

The real determining dimension for these target customers is whether the snack can be eaten "one-handed," as many of them try to check e-mail or drive a car while eating.

Quiz 4: Focusing Marketing Strategy With Segmentation and Positioning

Segmenting international markets (as contrasted with domestic markets) :