When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?
A) Kind of relationship.
B) Demographics.
C) Type of customer.
D) How customer will use product.
E) Purchasing methods.

Question

Quizplus · Accepted Answer

The company is segmenting its business customers based on their purchasing methods, specifically whether they require contract bids over the Internet or not. Therefore, E is the correct segmenting dimension.

When a Company Segments Its Business Customers on the Basis