The first step in segmenting international markets is to:
A) develop a marketing mix.
B) treat all the countries in the "foreign market" as one segment.
C) segment by country or region-looking at demographic, cultural, and other characteristics.
D) list the suppliers who serve the market.
E) consider the number, size, kind, and location of business and organizational customers.

Question

Quizplus · Accepted Answer

The first step in segmenting international markets is to segment by country or region, looking at demographic, cultural, and other characteristics. This allows the marketer to understand the unique needs and preferences of different markets and develop targeted marketing strategies accordingly. Developing a marketing mix, treating all countries as one segment, listing suppliers, or considering business and organizational customers all come later in the process.

The First Step in Segmenting International Markets Is To