Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:
A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
B) Marketers can build a competitive advantage by effectively meeting customers' needs.
C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
D) Managers can identify the best technology for improving production methods.
E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

Question

Quizplus · Accepted Answer

The benefits of focusing on a specific target market with marketing segmentation primarily relate to meeting customers' needs and creating a unique identity for the firm's offerings. The identification of production methods is not directly related to marketing segmentation. Therefore, option D is the correct answer.

Benefits of Focusing on a Specific Target Market (With the Aid