Which of the following is NOT an example of a threat to a company's future profitability and well-being?
A) the likely entry of potent new competitors
B) the lack of a well-known brand name with which to attract new customers and help retain existing customers
C) shifts in buyer needs and tastes away from the industry's product
D) costly new regulatory requirements
E) growing bargaining power on the part of the company's major customers and major suppliers

Question

Quizplus · Accepted Answer

Lack of a well-known brand name is a weakness or a disadvantage for a company. However, the question asks for a threat to a company's future profitability and well-being. Threats are external factors that can jeopardize a company's success. The other options listed are examples of threats, such as new competitors, shifts in buyer needs and tastes, costly regulations, and growing bargaining power of customers and suppliers.

Which of the Following Is NOT an Example of a Threat