In doing SWOT analysis, which of the following is NOT an example of a potential resource weakness or competitive deficiency that a company may have?
A) less productive R&D efforts than rivals
B) having a single, unified functional strategy instead of several distinct functional strategies
C) lack of a strong brand image and reputation (as compared to rivals)
D) higher overall unit costs relative to rivals
E) too narrow a product line relative to rivals

Question

Quizplus · Accepted Answer

Having a single, unified functional strategy is not necessarily a resource weakness or competitive deficiency. It can actually be an advantage if the strategy is well-designed and effectively implemented. The other options listed are all examples of potential weaknesses or deficiencies that could put a company at a disadvantage compared to its rivals.

In Doing SWOT Analysis, Which of the Following Is NOT