___________ communications are composed of advertising,sales promotions,trade shows,personal selling,direct selling,and public relations.

Question

Quizplus · Accepted Answer

The provided options describe components of an integrated marketing communication (IMC) strategy, which involves coordinating various communication channels to deliver a unified message to target audiences. IMC includes advertising, sales promotions, trade shows, personal selling, direct selling, and public relations. Option A is incorrect because it suggests that the communications are specifically for international audiences, which may not be the case. Option C is incorrect because public communications can encompass a broader range of messaging beyond marketing, such as political or social issues. Option D is incorrect because management concerns overall control and direction, rather than specific tactics. Option E is incorrect because advertising is just one component of IMC.

___________ Communications Are Composed of Advertising,sales Promotions,trade Shows,personal Selling,direct Selling,and