Which of the following has the general marketing goal of stimulating consumer purchases,improving retailer or middlemen effectiveness and cooperation?

Question

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Sales promotion is specifically designed to stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation. Trade shows and direct selling may focus on similar goals, but they are not as widely used or versatile as sales promotion. Advertising and public relations may aim to influence consumer behavior, but their primary objectives are typically more broad-reaching, such as building brand awareness or promoting a specific message.

Which of the Following Has the General Marketing Goal of Stimulating