Ron Thorne is an international marketing manager.He has just succeeded in creating a new advertising campaign for a new teenage deodorant from a well-known U.S.manufacturer.As he reviews his successes and failures with his campaign,he is reminded that his most daunting task (the most difficult)during the construction of the campaign came from a particular step in the process.This step also frustrates and challenges almost all international marketing managers.Which step is Mr.Thorne most likely referring to?

Question

Quizplus · Accepted Answer

Developing the most effective message(s) for the market segments selected can be a daunting task as it requires a deep understanding of the target audience's cultural, social, and psychological factors. This step is crucial as it lays the foundation for the entire marketing campaign and influences the success or failure of the product in the market. It requires market research, creativity, and a thorough understanding of the product features and benefits. This is why international marketing managers find it challenging, and Mr. Thorne might have faced the same difficulties while creating the advertising campaign for the new teenage deodorant.

Ron Thorne Is an International Marketing Manager