Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ______________ campaign.

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Integrated marketing communications involve a mix of advertising, public relations, personal selling, and other promotional strategies to communicate a consistent message to the target market. However, advertising plays a key role in delivering the brand message to a larger audience and creating top-of-mind awareness. A consistent advertising campaign reinforces the message delivered through other promotional strategies, enhances brand recognition, and helps build brand loyalty. Therefore, advertising works best when coordinated and reinforced with an integrated marketing communications campaign.

Aspects of Integrated Marketing Communications Work Best When Coordinated and Reinforced