The role of ____________ is to create good relationships with the popular press and other media to help companies communicate messages to their publics.

Question

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The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics. Advertising focuses on paid promotions through media channels, trade shows are events for businesses to showcase and sell their products/services, direct selling involves face-to-face selling to customers, and sales promotion encompasses short-term tactics to increase sales such as coupons or discounts.

The Role of ____________ Is to Create Good Relationships with the Popular