The basic framework for conducting international advertising is basically the same as for domestic advertising.Which of the following would be the best choice for the first step in the international advertising process?
A) compose and secure a budget
B) specify the goals of the communication
C) perform marketing research
D) develop the most effective message(s) for the market segment(s) selected
E) hire and ad agency
Correct Answer:
Verified
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Q36: The role of _ is to create
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