Question 1

With respect to the environment in which a business operates,such factors as competition,legal restrains,government controls,and the weather would all be examples of what are called:

Accepted Answer

Uncontrollable elements are external factors that are beyond a business's control but can impact its operations and performance. Factors like competition, legal restraints, government controls, and weather conditions are not something that businesses can directly control or predict. Therefore, they fall under the category of uncontrollable elements.

Question 2

All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT:

Accepted Answer

The model of the international marketing task includes economic forces, competitive forces, cultural forces, political/legal forces, and product demand forces. Therefore, C is the correct answer as it does not appear as an uncontrollable variable in the model.

Question 3

All of the following would be among the domestic marketer's controllable environmental variables EXCEPT:

Accepted Answer

The economic climate is not controllable by the domestic marketer as it is a part of the larger macro-environmental variable. The controllable environmental variables include research, price, product, and channels of distribution.

Question 4

The performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit is called:

Accepted Answer

The performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit is referred to as international marketing. This involves understanding different cultures, languages, laws, and economic systems to successfully enter and operate in different countries.

Question 5

The _____________ and issues abroad are often amplified by the "alien status" of the company,which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Accepted Answer

Political/legal forces, such as regulations and government stability, can have a significant impact on a company's operations and success in foreign markets. The fact that the company is seen as an "alien" or foreign entity can complicate navigating these forces, as the company may not fully understand or be accustomed to the local laws and regulations.

Question 6

Which of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to do business in foreign countries?

Accepted Answer

The requirement by the Indian government for Coca-Cola to reveal its "secret formula" represents a legal barrier that can impede international marketers from successfully doing business in foreign countries. This demonstrates the "alien status" that foreign companies may face in terms of complying with local laws and regulations.  The other choices do not specifically address this issue.

Question 7

With respect to challenges faced by the international marketer,a significant source of uncertainty is the number of factors in the:

Accepted Answer

The foreign environment uncontrollables, also known as external or environmental factors, refer to variables outside of the control of the international marketer, such as political, legal, economic, socio-cultural, and technological factors. These factors often create uncertainty and risk, as they can change rapidly and unpredictably, making it challenging for international marketers to plan and execute effective marketing strategies. Therefore, B is the correct choice as it correctly identifies the source of uncertainty and challenge for international marketers.

Question 8

Considering the model of the international marketing task displayed in the text,which of the following reasons demonstrates the most important difference between the international marketer's task and that of the domestic marketer?

Accepted Answer

The most important difference between the international marketer's task and that of the domestic marketer is the increased level of uncontrollable uncertainty. Domestic marketers typically deal with one level of uncontrollable uncertainty (the domestic environment), while international marketers must navigate at least two levels of uncontrollable uncertainty (the domestic and foreign environments). This includes factors such as varying economic conditions, cultural differences, and legal regulations in different countries. While international marketers must also be aware of international monetary exchange rates, this is just one aspect of the broader challenge of dealing with multiple levels of uncontrollable uncertainty.

Question 9

Which of the following would be a chief way that U.S.companies attempt to influence domestic foreign policy?

Accepted Answer

Companies often engage in lobbying efforts to sway government policies in their favor. This can involve advocating for policies that benefit their industry or specific company, while also trying to block policies that are perceived as harmful. Bribery, asking foreign governments for pressure, or making threats to foreign markets are not legal or ethical means of influencing domestic foreign policy.

Question 10

Ralph Waite has just been assigned the task of reviewing his company's international investment opportunities.He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollables that might be encountered.Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr.Waite should investigate?

Accepted Answer

A country's level of technology is a foreign environmental uncontrollable that can significantly impact investment opportunities. It can affect the availability of capable suppliers, the development of innovative products, and the efficiency of operations. Therefore, it is essential for Mr. Waite to investigate this aspect before making any investment decisions. The other options listed are controllable factors, such as pricing policies, research abilities, manufacturing capabilities, and advertising efforts, which can be adjusted to some extent by the company.

Question 11

All of the following would be considered to be controllable elements of marketing decisions EXCEPT:

Accepted Answer

Government regulations are not controllable elements of marketing decisions as they are set by external factors such as laws and policies that are beyond a company's control. All other options (product, price, promotion, research) are controllable by a company and can be adjusted as part of its marketing strategy.

Question 12

The _____________ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

Accepted Answer

The answer of The _____________ is an uncontrollable element that...

Question 13

A political decision involving _______________ would most likely have a direct effect on a firm's international marketing success.

Accepted Answer

A political decision involving domestic foreign policy can have a direct effect on a firm's international marketing success. For example, the U.S. government placed a total ban on trade with Libya to condemn Libyan support for terrorist attacks.

Question 14

According to the text,the primary difference in the practice of marketing at the domestic versus the international level is:

Accepted Answer

The text states that the primary difference in the practice of marketing at the domestic versus the international level is the environment within which the marketing plans must be implemented. This includes factors such as cultural differences, legal systems, economic conditions, and political situations that vary across different countries and regions. The other options mentioned in the question (revenues, demand charts, control over budget, and accountability of board of directors) are not identified as primary differences between domestic and international marketing in the text.

Question 15

The only difference between the definitions of domestic marketing and international marketing is that marketing activities:

Accepted Answer

The only difference between domestic marketing and international marketing is that in international marketing, marketing activities take place in more than one country. Both types of marketing focus on consumers, communication paths, distribution, and regulation, but international marketing involves crossing national borders.

Question 16

Robert Jonas is in charge of a new marketing effort directed toward Peru.In order for his company to effectively market and distribute to all of Peru's major cities,Mr.Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis.Which of the following foreign environment uncontrollable variables would be a chief concern as Mr.Jonas devises his plan?

Accepted Answer

The geography and infrastructure of the Andes Mountains would be the chief concern for Mr. Jonas as he devises his logistics plan for crossing them on a daily basis. The terrain and climate can present significant challenges to transportation and infrastructure development.

Question 17

Compared to the foreign environment uncontrollable variables,which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Accepted Answer

Cultural forces are a controllable element for the domestic marketer, while they constitute an uncontrollable element for the international marketer. Refer to Exhibit 1.3-The International Marketing Task.

Question 18

Competition within the home country can have a profound effect on the international marketer's task.Which of the following BEST illustrates this statement?

Accepted Answer

The example of Fuji opening a plant in the U.S. and successfully competing in the American market illustrates how domestic competition can impact the international marketer. It shows that even foreign companies can enter and compete in a lucrative market, creating challenges for the marketer trying to establish a foothold in that same market.

Question 19

Global businesses must be willing to adjust and adapt a marketing program to a foreign market.In a broad sense,the environmental uncontrollable elements constitute the:

Accepted Answer

The environmental uncontrollable elements refer to the cultural, social, legal, economic, and physical factors that are beyond the control of a business operating in a foreign market. These elements can have a significant impact on how a company approaches its marketing program. Culture is one of the most important environmental factors because it shapes consumers' beliefs, values, and behaviors. Therefore, companies need to be sensitive to cultural differences and adapt their marketing programs accordingly.

Question 20

Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities.She knows that she should begin her plan by examining the variables that she has some control over.These controllable variables would include price,product,channels-of-distribution,and:

Accepted Answer

The controllable variables that Amy Sims should consider when preparing a marketing plan for the next year's business activities include price, product, channels-of-distribution, and promotion. Therefore, the best choice from the options provided is E) promotion. Competition, economic climate, demand, and supply are typically considered external factors that may have an impact on a marketing plan, but they are not directly controllable by the marketer.

Quiz 1: The Scope and Challenge of International Marketing