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Managerial Economics Study Set 1
Quiz 7: Pricing With Market Power
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Question 1
Essay
P = 50 - 1/500Q is the demand curve for tickets.MC = $10 per ticket.What is the optimal price? Calculate the consumer surplus at this price.
Question 2
Multiple Choice
If Tiger Toys faces a demand curve of P = 85 − 0.25Q and a MC = ATC = 20,then the markup would be
Question 3
Multiple Choice
If a firm charges a price equal to the marginal cost-the competitive solution-then the gains from trade are
Question 4
Multiple Choice
If Tiger Toys faces a demand curve of P = 85 − 0.25Q and a MC = ATC = 20,then the market price would be
Question 5
Multiple Choice
Using the linear approximation system to estimate the profit maximizing price requires that managers have information on the cost of production
Question 6
Multiple Choice
The difference between what a consumer is willing to pay for a product and what she actually pays when buying it is known as
Question 7
Essay
The simple case of pricing with market power assumes that (a)all consumers are charged the same price,(b)the firm sells one product,(c)demand exists in one time period,and (d)competitors do not pursue pricing games.Economists insist on reviewing what happens as each assumption is relaxed one at a time.But it is clear that in the real world all four are relaxed simultaneously.Why does economic analysis insist on such an unrealistic analysis?
Question 8
Multiple Choice
If Tiger Toys faces a demand curve of P = 85 − 0.25Q and a MC = ATC = 20,then the economic profits would be
Question 9
Essay
Tax Fighters,Inc.,develops,markets,and sells software for tax preparation.Tax Fighters,Inc.sells IRS Tax Fighter,a software for completing federal income tax forms and Gopher Basher,a software for completing Minnesota state income tax forms.For simplicity,assume that all of the costs in this industry are the fixed costs of developing the software packages themselves.The marginal cost of producing another disk is approximately zero. Consider the following information about the demand for tax software.There are an equal number of consumers in each group.Figure 7.1 shows the maximum that each type of consumer is willing to pay for each product.As vice president for pricing,explain your optimal bundling and pricing strategy to maximize Tax Fighter profits from the sale of tax software.Be sure to clearly explain why your strategy is.optimal.
Question 10
Essay
A typical university football program requires alumni to join one of several booster clubs (each club gets seats in different parts of the stadium)before the person can buy season tickets.What has this got to do with consumer surplus?