Question 1

List ____________ compile customer information from a variety of sources and segment the information for different marketing campaigns.

Accepted Answer

The answer of List ____________ compile customer information from a...

Question 2

___________ management systems guide users through marketing campaigns performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis.

Accepted Answer

The answer of ___________ management systems guide users through marketing...

Question 3

Materials flow from suppliers and their _______________ suppliers at all levels.

Accepted Answer

The answer of Materials flow from suppliers and their _______________...

Question 4

Customer relationship management involves managing all aspects of a customer's relationship with an organization to increase customer ____________ and retention and an organization's profitability.

Accepted Answer

The answer of Customer relationship management involves managing all aspects...

Question 5

Supply chain ________ management enables an organization to react more quickly to resolve supply chain issues.

Accepted Answer

The answer of Supply chain ________ management enables an organization...

Question 6

Cross-selling is selling _________ products or services to a customer.

Accepted Answer

The answer of Cross-selling is selling _________ products or services...

Question 7

_________ chain management applies technology to the activities in the order life cycle from inquiry to product delivery.

Accepted Answer

The answer of _________ chain management applies technology to the...

Question 8

"Why did sales not meet forecasts?" is an example of _________ technologies in CRM.

Accepted Answer

The answer of "Why did sales not meet forecasts?" is...

Question 9

Contact center,web-based self-service,and __________ scripting are the three primary operational CRM technologies used in the customer service department.

Accepted Answer

The answer of Contact center,web-based self-service,and __________ scripting are the...

Question 10

Collaborative ___________ planning helps organizations reduce their investment in inventory,while improving customer satisfaction through product availability.

Accepted Answer

The answer of Collaborative ___________ planning helps organizations reduce their...

Question 11

Sales management,contact management,and __________ management are the three primary operational CRM technologies used in the sales department.

Accepted Answer

The answer of Sales management,contact management,and __________ management are the...

Question 12

___________ CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

Accepted Answer

The answer of ___________ CRM supports back-office operations and strategic...

Question 13

Collaborative ______________ allows an organization to reduce the cost and time required during the design process of a product.

Accepted Answer

The answer of Collaborative ______________ allows an organization to reduce...

Question 14

The three phases of CRM include (1)reporting,(2)____________,and (3)predicting.

Accepted Answer

The answer of The three phases of CRM include (1)reporting,(2)____________,and...

Question 15

_________ technologies help organizations identify their customers across applications.

Accepted Answer

The answer of _________ technologies help organizations identify their customers...

Question 16

Distribution of products flow from customers and their _____________ customers at all levels.

Accepted Answer

The answer of Distribution of products flow from customers and...

Question 17

___________ office operations deal directly with the customer.

Accepted Answer

The answer of ___________ office operations deal directly with the...

Question 18

___________ CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

Accepted Answer

The answer of ___________ CRM supports traditional transactional processing for...

Question 19

List generator,________ management,and cross-selling/up-selling are the three primary operational CRM technologies used in the marketing department.

Accepted Answer

The answer of List generator,________ management,and cross-selling/up-selling are the three...

Question 20

McDonald's is _________ selling when it asks their customers if they would like an apple pie with their meal.

Accepted Answer

The answer of McDonald's is _________ selling when it asks...

Quiz 8: Enterprise Applications: Business Communications