Adrienne Faith & Co.offered retailers of spas a four-tiered acrylic shelf unit that holds 36 bottles (2.4 ounces each) of spa fragrance or spa crystals.The unit is to be placed on the counter,next to the cash register and would be an example of:
A) point-of-purchase (P-O-P) material.
B) a push strategy.
C) a spiff.
D) buyback allowance.
E) interactive advertising material.
Correct Answer:
Verified
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