Procter & Gamble Created One of the Most Outrageous Promotions

Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.The fish were examples of:

A) premiums.
B) display allowances.
C) trade deals.
D) free-standing inserts (FSIS) .
E) advertising specialties.