A media buyer has been instructed to buy billboards in Phoenix,San Antonio,Los Angeles and Atlanta.His customer wants the billboards to be in areas where its target audience-Hispanic females-will most likely see it.Short of flying to each location and personally selecting a site,what can Joshua do to satisfy his customer?
A) He can use the annual billboard report issued by the American Advertising Association.
B) He can use a global positioning system.
C) He can use a national plant operator that provides a lifestyle-location service.
D) He can use computer software associated with VALS2.
E) There is nothing he can do except fly to the cities and inspect each location personally.
Correct Answer:
Verified
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