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When Given a Choice Between Buying Advertising Time on a Local

Question 75

Multiple Choice

When given a choice between buying advertising time on a local televised gardening show and transit advertising,the owner of Lowe's Jewelry Store chose the television program because he had heard about the problem transit advertisers have with:


A) limited selectivity.
B) long exposure.
C) creative inflexibility.
D) lack of clutter.
E) high costs.

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