Question 1

List and briefly describe the five common body copy styles for print advertising.

Accepted Answer

The answer of List and briefly describe the five common...

Question 2

List and briefly describe the four basic forms of headlines described in the text.

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The answer of List and briefly describe the four basic...

Question 3

Print advertising uses many standard subjects for ad visuals.List five of them.

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The answer of Print advertising uses many standard subjects for...

Question 4

What kind of headline is used in the Quaker Instant Grits ad that tells readers to "Ham and Cheese It Up?"

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The answer of What kind of headline is used in...

Question 5

Banner advertising is the dominant approach used in Internet advertising.

Accepted Answer

Banner advertising was once the dominant approach.It must now compete with many other forms of viral marketing.

Question 6

List the three reasons why art directors use layouts.

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The answer of List the three reasons why art directors...

Question 7

When designing ads for use in other countries,the art director must be familiar with each country's artistic preferences and peculiarities.

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When designing ads for use in other countries,the art director must be familiar with each country's artistic preferences and peculiarities.

Question 8

What type of format traditionally produces the highest level of recall?

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The answer of What type of format traditionally produces the...

Question 9

The work of the copywriter and the art director is always subject to approval.The larger the agency and the larger the client,the more difficult the approval process becomes.What is the biggest challenge of the approval process for the copywriter and the art director?

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The answer of The work of the copywriter and the...

Question 10

Designing ads for the Internet uses the identical skills required for advertising in print and broadcast media.

Accepted Answer

A designer should understand that the Internet,while it contains elements of both print and broadcast media,is a completely new medium that engages its users in a fundamentally different way.

Question 11

Commercials for Lamisil,a prescription medicine,feature an evil animated foot fungus that stands in front of a big toe and explains that all he wants to do is to get into your nail bed.This is an example of animation.

Accepted Answer

Cartoons,puppet characters,and demonstrations with computer-generated graphics are animation techniques for communicating difficult messages and reaching specialized markets.

Question 12

What is the difference between a rough layout and a thumbnail sketch?

Accepted Answer

The answer of What is the difference between a rough...

Question 13

What are the four basic rules for using translators in designing ads for international markets?

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The answer of What are the four basic rules for...

Question 14

What is the copywriter's role in creating a broadcast commercial?

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The answer of What is the copywriter's role in creating...

Question 15

Imagine you are creating a commercial for a hybrid car and need background music.What are the three sources you can use to locate the appropriate music? Which method would most likely be the least expensive?

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The answer of Imagine you are creating a commercial for...

Question 16

Name any four rules of the layout that an artist must follow when creating an ad.

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The answer of Name any four rules of the layout...

Question 17

What kind of headlines makes a direct promise to the reader?

Accepted Answer

The answer of What kind of headlines makes a direct...

Question 18

The storyboard is only an approximation of the final commercial.

Accepted Answer

Even when designed to the level of a comp,the storyboard is only an approximation of the final commercial.

Question 19

For best results,where in the print ad should advertisers place their company logo or signature?

Accepted Answer

The answer of For best results,where in the print ad...

Question 20

List the eight basic formats for radio and TV commercials.

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The answer of List the eight basic formats for radio...

Quiz 9: Creative Execution: Art and Copy

List and briefly describe the five common body copy styles for print advertising.

List and briefly describe the four basic forms of headlines described in the text.

Print advertising uses many standard subjects for ad visuals.List five of them.

What kind of headline is used in the Quaker Instant Grits ad that tells readers to "Ham and Cheese It Up?"

Banner advertising is the dominant approach used in Internet advertising.

List the three reasons why art directors use layouts.

When designing ads for use in other countries,the art director must be familiar with each country's artistic preferences and peculiarities.

What type of format traditionally produces the highest level of recall?

The work of the copywriter and the art director is always subject to approval.The larger the agency and the larger the client,the more difficult the approval process becomes.What is the biggest challenge of the approval process for the copywriter and the art director?

Designing ads for the Internet uses the identical skills required for advertising in print and broadcast media.

Commercials for Lamisil,a prescription medicine,feature an evil animated foot fungus that stands in front of a big toe and explains that all he wants to do is to get into your nail bed.This is an example of animation.

What is the difference between a rough layout and a thumbnail sketch?

What are the four basic rules for using translators in designing ads for international markets?

What is the copywriter's role in creating a broadcast commercial?

Imagine you are creating a commercial for a hybrid car and need background music.What are the three sources you can use to locate the appropriate music? Which method would most likely be the least expensive?

Name any four rules of the layout that an artist must follow when creating an ad.

What kind of headlines makes a direct promise to the reader?

The storyboard is only an approximation of the final commercial.

For best results,where in the print ad should advertisers place their company logo or signature?

List the eight basic formats for radio and TV commercials.