Clos du Bois wine,for example,pursues an advertising campaign targeting the gay and lesbian community that has been remarkably successful.Its ad in gay publications features a wine cork emblazoned with the Gay Pride rainbow-an instantly recognizable symbol in the gay community.What approach to positioning is the winery using?
A) Cultural symbol
B) Product class
C) Product user
D) Marketing mix
E) Price/quality
Correct Answer:
Verified
Q36: The _ for an organization assembles all
Q56: The exhibition and trade show industry,after decades
Q58: Why would a company set need-satisfying objectives?
A)To
Q59: What is SWOT analysis and what does
Q62: In February 2008,Light Full Foods in San
Q63: Randall Grahm,the owner of Bonny Doon Vineyards,made
Q64: Smaller companies typically use a bottom-up marketing
Q65: As the leading manufacturer of bleach in
Q66: When the owner of the Baskin-Robbins brand
Q91: Define the term 'synergy.'
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents