Randall Grahm,the owner of Bonny Doon Vineyards,made a name for his wines by injecting an irreverent sense of humor into everything associated with the winery.One of the _____ he used was to host a black mask dinner this fall to celebrate "the death of wine corks" when his company decided to use screw tops.

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A company's objectives indicate where it wants to go;the strategy indicates the intended route;and the tactics (or action programs)determine the specific short-term actions to be taken,internally and externally,by whom,and when.Action programs determine the short-term details of how to implement the strategy.

Randall Grahm,the Owner of Bonny Doon Vineyards,made a Name for His