A manufacturer of down-filled pillows wants to do a postcard survey of owners and operators of bed-and-breakfast inns to determine if it would be financially feasible to do a catalog mailing to this group.If the manufacturer rents the mailing list containing the names and addresses of all hotels in communities larger than 250,000,the sample would lack:
A) reliability.
B) bias.
C) clarity.
D) standardization.
E) validity.
Correct Answer:
Verified
Q72: For a quantitative test to be reliable,
Q87: Most marketing researchers use a nonprobability sample
Q92: Technology research company Forrester Research has carried
Q93: When Jonas was asked to list all
Q94: An advertising researcher could use _ to
Q95: If promotion (and namely,advertising)is the dominant element
Q96: Participants were asked what feelings they experienced
Q97: In 2008,Florida's Natural brand orange juice introduced
Q98: On the survey,the students were asked to
Q99: Lance is an advertising researcher.He is selecting
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents