In order for a company to achieve a sustainable competitive advantage,it must perform value chain activities:
A)at the same quality level as competitors,at the same cost.
B)at the same quality level as competitors,but at a lower cost.
C)at a higher quality level than competitors,at a higher cost.
D)at a higher quality level than competitors,but at no greater cost.
E)Either choice "B" or "D" abovE.

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is achieved by performing activities at a lower cost or higher quality than competitors, without increasing costs.

In Order for a Company to Achieve a Sustainable Competitive