A company's strategy and its quest for competitive advantage are tightly connected because
A) without a competitive advantage a company cannot become the industry leader.
B) without a competitive advantage a company cannot have a profitable business model.
C) crafting a strategy that yields a competitive advantage over rivals is a company's most reliable means of achieving above-average profitability and financial performance.
D) a competitive advantage is what enables a company to achieve its strategic objectives.
E) how a company goes about trying to please customers and outcompete rivals is what enables senior managers choose an appropriate strategic vision for the company.

Question

Quizplus · Accepted Answer

A company's strategy is intended to establish a unique position in the market, while a competitive advantage is what enables a company to achieve above-average profitability and financial performance. Therefore, crafting a strategy that yields a competitive advantage over rivals is a company's most reliable means of achieving above-average profitability and financial performance.

A Company's Strategy and Its Quest for Competitive Advantage Are