A company achieves sustainable competitive advantage when
A) an attractive number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.
B) it has a profitable business model.
C) it is able to maximize shareholder wealth.
D) it is consistently able to achieve both its strategic and financial objectives.
E) its strategy and its business model are well-matched and in sync.

Question

Quizplus · Accepted Answer

Sustainable competitive advantage means that a company has a lasting advantage over its competitors. This is achieved when an attractive number of buyers have a lasting preference for its products or services as compared to those of its competitors. This lasting preference reflects a strong brand, superior quality, efficient operations, and superior customer service. A company's long-term survival and profitability depend on its ability to maintain this advantage. Therefore, option A is the best choice.

A Company Achieves Sustainable Competitive Advantage When