Management's story line for how and why the company's business approaches will generate revenues sufficient to cover costs and produce attractive profits and returns on investment
A) describes what is meant by a company's strategy.
B) best describes what is meant by a company's business model.
C) accounts for why a company's financial objectives are at the stated level.
D) portrays the essence of a company's business purpose or mission.
E) is what is meant by the term strategic intent.

Question

Quizplus · Accepted Answer

A company's business model describes how the company plans to generate revenue and make a profit. It includes the company's approach to pricing, target customers, channels of distribution, value proposition, and cost structure. The management's storyline for how and why the company's business approaches will generate revenues sufficient to cover costs and produce attractive profits and returns on investment is a description of the business model.

Management's Story Line for How and Why the Company's Business