Question 1

The definition of quality focuses on the producer.

Accepted Answer

Product quality should also be determined by how customers view the product. Quality means a product's ability to satisfy a customer's needs or requirements.

Question 2

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

Accepted Answer

Goods are typically mass-produced in a factory far away from the customer. A service is usually produced in person-where the customer is located-after the customer has committed to buy. It is often difficult to achieve economies of scale with personal services. One reason is that service suppliers often need duplicate equipment and staff at places where the service is actually provided.

Question 3

A "Product" might involve a physical good,a service,or a combination of the two.

Accepted Answer

A product may be a physical good, a service, or a blend of both.

Question 4

Branding is more likely to be successful if the product is the best value for the price,and quality can be consistently maintained.

Accepted Answer

Maintaining product quality and providing best value for the price are some of the factors that will make branding more successful.

Question 5

An individual product is a particular product within a product line.

Accepted Answer

An individual product is a particular product within a product line. It usually is differentiated by brand, level of service offered, price, or some other characteristic.

Question 6

A service is not a "Product" because services do not include any physical good.

Accepted Answer

A product may be a physical good, a service, or a blend of both.

Question 7

"Branding" includes the use of trademarks and brand names to identify a product.

Accepted Answer

Branding means the use of a name, term, symbol, or design or a combination of these to identify a product.

Question 8

When comparing two similar products,the product with the most features is the higher quality product.

Accepted Answer

A product with more features or better features is not a higher-quality product if the features aren't what the target market wants.

Question 9

A service logo refers to a type of trademark used for a service offering.

Accepted Answer

A service mark, not a service logo, is a trademark used for a service offering.

Question 10

Product means the need-satisfying offering of a firm.

Accepted Answer

Product means the need-satisfying offering of a firm. The idea of Product should be thought of as potential customer satisfaction or benefits.

Question 11

A "Product" should be thought of as potential customer satisfaction or benefits.

Accepted Answer

Product means the need-satisfying offering of a firm. The idea of Product should be thought of as potential customer satisfaction or benefits.

Question 12

A trademark can be a word,but cannot be a symbol.

Accepted Answer

Trademark is a legal term. A trademark includes only those words, symbols, or marks that are legally registered for use by a single company.

Question 13

Goods are intangible and services are tangible.

Accepted Answer

Because a good is a physical thing, it can be seen and touched. In contrast, services are not physical. Instead, they are intangible. When you provide a customer with a service, the customer can't keep it; he can only experience, use, or consume it.

Question 14

Product line length refers to the amount of the different products that come under the same family brand.

Accepted Answer

Product line length is the number of individual products in a product line. Firms can add more colors, flavors, styles, and sizes to appeal to a wider range of customers.

Question 15

A product line is a set of individual products that are closely related.

Accepted Answer

A product line is a set of individual products that are closely related. They may be similar in terms of production or operation, target market, intermediaries, or price.

Question 16

The "Product" area is concerned with what goods and services are produced,but not with decisions about installation,instructions on use,packaging,a brand name,a warranty,or after-sale service.

Accepted Answer

Most customers think about a total product in terms of the total satisfaction it provides, which is a combination of excellent service, a physical good with the right features, useful instructions, a convenient package, a trustworthy warranty, and a recognizable brand name.

Question 17

A service mark is the same as a trademark,except that it refers to a service offering.

Accepted Answer

A service mark is a trademark used for a service offering.

Question 18

A product assortment is the set of all product lines and individual products that a firm sells.

Accepted Answer

A product assortment is the set of all product lines and individual products that a firm sells.

Question 19

It is usually more difficult to provide consistent quality for goods as opposed to services.

Accepted Answer

Service quality often isn't that consistent; one reason is that it's hard to separate the service experience from the person who provides it.

Question 20

Satellite radio is an example of 100% product emphasis.

Accepted Answer

Services are intangible offerings involving a deed, performance, or effort. These include satellite radio, hair styling, and postal service.

Quiz 10: Elements of Product Planning for Goods and Services

The definition of quality focuses on the producer.

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

A "Product" might involve a physical good,a service,or a combination of the two.

Branding is more likely to be successful if the product is the best value for the price,and quality can be consistently maintained.

An individual product is a particular product within a product line.

A service is not a "Product" because services do not include any physical good.

"Branding" includes the use of trademarks and brand names to identify a product.

When comparing two similar products,the product with the most features is the higher quality product.

A service logo refers to a type of trademark used for a service offering.

Product means the need-satisfying offering of a firm.

A "Product" should be thought of as potential customer satisfaction or benefits.

A trademark can be a word,but cannot be a symbol.

Goods are intangible and services are tangible.

Product line length refers to the amount of the different products that come under the same family brand.

A product line is a set of individual products that are closely related.

The "Product" area is concerned with what goods and services are produced,but not with decisions about installation,instructions on use,packaging,a brand name,a warranty,or after-sale service.

A service mark is the same as a trademark,except that it refers to a service offering.

A product assortment is the set of all product lines and individual products that a firm sells.

It is usually more difficult to provide consistent quality for goods as opposed to services.

Satellite radio is an example of 100% product emphasis.