Barton Beer invited its retailers to celebrate March Madness, the NCAA basketball tournament that occurs every year. Barton Beer provided displays and banners for retailers to use during March, and it encouraged consumers to participate in a Barton Beer March Madness Tournament on the firm's Web site. The purpose of this _____ is to encourage customers to buy Barton Beer.

Question

Quizplus · Accepted Answer

The purpose of the activity is to encourage customers to buy Barton Beer, which is the main goal of a sales promotion. The activity involves displays and banners placed in retailers' stores and a tournament on the company's website, both of which aim to incentivize customers to purchase the beer during the March Madness period.

Barton Beer Invited Its Retailers to Celebrate March Madness, the NCAA