For a limited time, a Crest toothbrush is attached to a box of Crest toothpaste for the regular price of the toothpaste. Crest wants to encourage consumers to try the toothbrush. This is an example of a(n):

Question

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This is an example of an on-pack premium because the toothbrush is attached to the box of toothpaste as an incentive to encourage consumers to try it without increasing the price of the product they are already purchasing.

For a Limited Time, a Crest Toothbrush Is Attached to a Box