Question 1

Why is tracking the impact of an advertising campaign challenging?

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Question 2

Every day, we can see local car dealerships advertising on television. What are the advantages and disadvantages of television advertising for local car dealerships?

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Question 3

Create a sales promotion to promote your university bookstore.

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Question 4

To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

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Question 5

Which of the two types of appeals does each of these ads represent?
(a) "Be all you can be in the Army."
(b) "Enlist in the Army today for $20,000 in educational support."

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Question 6

What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?

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Question 7

Describe an example of a product placement you have recently seen. Was it effective?

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Question 8

Why do marketers need to create an advertising plan before they initiate a campaign?

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Question 9

Almost everyone in advertising agencies wants to be part of the creative team, coming up with potentially CLIO award-winning ads. What admonition needs to be considered when creating advertisements and why?

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Question 10

Tyrone runs a parasailing business in Hilton Head Island, South Carolina. Tyrone closes his business in winter, when the water gets too cold. What type of advertising schedule should Tyrone use?

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Quiz 18: Advertising, Public Relations, and Sales Promotions